Docma Cutmac TT600 – Sierra de mesa eléctrica – Sierra circular monofásica con banco
Docma SF100 PTO XX – Rajadora de leña para tractor – Vertical
Docma SF100 Rapid 380/4 XX – Rajadora de leña eléctrica – Vertical – 400V
Docma SF100 Rapid Benz Loncin G200F – Rajadora de leña de gasolina – Vertical
Docma SF130 PTO XX – Rajadora de leña para tractor – Vertical
Docma SF180 380 + PTO XX – Rajadora de leña para tractor – Vertical
Docma SF80 Rapid 220 XX – Rajadora de leña eléctrica – Vertical
Docma SF80 Rapid Benz Loncin G200F – Rajadora de leña de gasolina – Vertical
Docma VF105 RED IRON – Cabrestante forestal motor de 2 tiempos Solo HP50E-A – Kit completo
Docma VF150 auto-4 GX50 – Cabrestante forestal motor Honda – Cable Ø 5mm de 80m
Docma VF150 auto-4 GX50 – Cabrestante forestal motor Honda – Cable Ø 6mm de 60m
Docma VF150 Automatic – Cabrestante forestal motor Solo HP50E-A – Cable Ø 5mm de 80m
Docma VF150 Automatic – Cabrestante forestal motor Solo HP50E-A – Cable Ø 6mm de 60m
Docma VF155 auto-4 GX50 ultralight – Cabrestante forestal motor Honda – cuerda dyneema Ø 5mm de 80m
Docma VF155 Automatic Ultralight – Cabrestante forestal – motor Solo HP50E-A – Cable de dyneema Ø 5mm de 80m
Docma VF80 BOLT – Cabrestante forestal motor Solo HP50E-A – Kit completo
Docma VF900-4 Nippon – Cabrestante forestal motor Honda GX50 – Kit completo
Dominion DIT 35 – Desplumadora circular
Dominion DIT 55 – Desplumadora circular
Dominion DIT 65 – Desplumadora circular
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.