Docma Cutmac TT600 – Sierra circular eléctrica – Profesional con ruedas – trifásica 96
Docma Cutmac TT600 – Sierra de mesa eléctrica – Sierra circular monofásica con banco
Docma SF100 PTO XX – Rajadora de leña para tractor – Vertical
Docma SF100 Rapid 220 XX – Rajadora de leña eléctrica – Vertical
Docma SF100 Rapid 380/4 XX – Rajadora de leña eléctrica – Vertical – 400V
Docma SF100 Rapid Benz Loncin G200F – Rajadora de leña de gasolina – Vertical
Docma SF110 PTO XX – Rajadora de leña para tractor – Vertical
Docma SF110 Rapid 220 XX – Rajadora de leña eléctrica – Vertical
Docma SF110 Rapid 380/4 XX – Rajadora de leña eléctrica – Vertical – 400 V
Docma SF130 380 + PTO XX – Astilladora de leña híbrida – Eléctrica y para tractor – Vertical
Docma SF130 PTO XX – Rajadora de leña para tractor – Vertical
Docma SF180 380 + PTO XX – Rajadora de leña para tractor – Vertical
Docma SF180 PTO XX – Rajadora de leña para tractor – Vertical
Docma SF75 220XX 7T PS – Rajadora de leña eléctrica – Vertical
Docma SF75 Rapid 220 XX – Rajadora de leña eléctrica – Vertical
Docma SF80 Rapid 220 XX – Rajadora de leña eléctrica – Vertical
Docma SF80 Rapid 380/4 XX – Rajadora de leña eléctrica – Vertical – 400V
Docma SF80 Rapid Benz Loncin G200F – Rajadora de leña de gasolina – Vertical
Docma SVG1000 – 220 PLUS – Rajadora de leña eléctrica – Vertical
Docma SVG1000 – 220 RAPID PLUS – Rajadora de leña eléctrica – Vertical
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.